Technical Specifications of Wan 3.0
| Specification | Wan 3.0 |
|---|---|
| Model Type | Multimodal all-in-one video generation model |
| Model Status | Public API preview |
| Input Types | Text, image, video, audio, documents, web pages |
| Video Generation | Text-to-video, image-to-video, reference-to-video |
| Video Editing | Instruction-based and reference-based editing |
| Maximum Duration | 30 seconds in a single generation |
| Output Resolution | 480P, 720P, 1080P |
| Native Audio-Visual Generation | Yes |
| Reference Assets | Up to 20 multimodal reference assets |
| Document Inputs | DOC, XLS, PPT, PDF, TXT, KEY, PAGES, NUMBERS, MD |
| Maximum Document Size | 100 MB |
| Maximum Document Pages | 50 pages |
| API Access | Alibaba Cloud Model Studio API preview |
| API Generation Mode | Asynchronous |
| 480P Price | $0.05/sec |
| 720P Price | $0.10/sec |
| 1080P Price | $0.20/sec |
Wan 3.0 is Alibaba Cloud's latest all-in-one multimodal video generation model, officially launched in August 2026. Its most significant upgrade over previous Wan generations is not simply higher visual quality, but the consolidation of text, images, video, audio, documents, and web pages into a single creative workflow. Alibaba Cloud describes the model as supporting native 30-second video generation, multimodal reference inputs, synchronized audio-visual generation, and precision video editing.
What Is Wan 3.0?
Wan 3.0 is Alibaba's next-generation multimodal video generation model designed to turn text, images, video, audio, documents, and web content into coherent video.
Earlier AI video workflows often required several specialized models: one for text-to-video, another for image-to-video, another for reference consistency, and separate tools for editing or audio. Wan 3.0 moves toward an all-in-one production model where these inputs can be combined around a single creative instruction.
Its headline capability is native 30-second generation. Instead of producing a short 5- or 10-second clip that must be repeatedly extended and stitched together, Wan 3.0 can generate a continuous 30-second sequence in one pass. Alibaba's demonstrations show the model maintaining characters, environments, actions, camera movement, dialogue, and sound across longer scenes.
Another major change is Omni-Reference. Developers can use multiple reference assets to establish characters, products, environments, motion, or other visual characteristics. The official Wan 3.0 repository describes support for up to 20 reference assets, while Alibaba Cloud's product page emphasizes the ability to combine images, text, video, audio, documents, and web pages as creative references.
This makes Wan 3.0 less like a simple prompt-to-video generator and more like a multimodal creative production engine.
Main Features of Wan 3.0
- Native 30-second video generation: Wan 3.0 can generate up to 30 seconds of video in a single pass, with intelligent duration selection and video extension capabilities.
- Omni-Reference: Text, images, video and audio can be combined as references. Wan 3.0 also extends reference-based generation to documents and web pages.
- Document-to-video: PPT, PDF, DOC, XLS, TXT, KEY, PAGES, NUMBERS and MD files can be used as creative inputs, allowing presentations, reports and structured information to become video content.
- Native audiovisual generation: Wan 3.0 can generate video and sound together, supporting dialogue, environmental audio and music-oriented audio visual scenes.
- Reference consistency: The model is designed to preserve characters, props, environments, spatial relationships and styles across reference-driven generations.
- Video editing: Wan 3.0 supports modifications to generated visual content, plot and dialogue rather than requiring every iteration to start from scratch.
How Does Wan 3.0 Compare With Other Video Models?
| Model | Native Duration | Image-to-Video | Reference Control | Audio | Document/Web Input | Main Strength |
|---|---|---|---|---|---|---|
| Wan 3.0 | 30s | ✓ | Strong | ✓ | ✓ | All-in-one multimodal production |
| Wan 2.7 | 15s | ✓ | ✓ | ✓ | Limited | Established Wan video workflows |
| Grok Imagine Video 1.5 | Up to 15s | ✓ | ✓ | ✓ | — | Fast short-form creative video |
| Veo | Model-dependent | ✓ | ✓ | ✓ | Multimodal | Cinematic generation |
| Kling | Model-dependent | ✓ | ✓ | ✓ | — | Character and motion generation |
| Seedance | Model-dependent | ✓ | ✓ | ✓ | — | Creative and multi-shot video |
The key differentiator is input breadth.
Compared with Grok Imagine Video 1.5, Wan 3.0 goes substantially further toward an all-in-one production workflow. Grok is focused on short video generation with text, image, and reference workflows, while Wan 3.0 additionally incorporates documents, web pages, audio, and video as direct creative references.
Compared with Wan 2.7, the biggest architectural/product-level change is the move toward a unified multimodal workflow and a 30-second native generation ceiling, compared with the previous generation's shorter clips. Alibaba Cloud's current Wan 3.0 materials explicitly position the model around long-form narrative and Omni-Reference generation.
Compared with Kling and Veo, Wan 3.0's strongest differentiator is not necessarily that every generated frame will be better. Rather, it is the ability to combine a large amount of source material and maintain that information throughout a longer generation.
For applications where the input is simply "write this prompt and generate a cinematic clip," other models may remain competitive. For workflows where the input is "here is a product image, character reference, PDF, spreadsheet, audio sample, and creative brief—turn them into a coherent video," Wan 3.0 becomes much more compelling.
Representative Use Cases for Wan 3.0
1. AI filmmaking and story production
The 30-second single-generation capability makes Wan 3.0 useful for scenes requiring continuous camera movement, dialogue and multiple actions without stitching numerous short clips.
2. Product advertising
A product image or collection of references can be combined with a director-style prompt to create product demonstrations, UGC advertisements and cinematic brand videos.
3. Presentation-to-video generation
Wan 3.0 can process PPT, PDF, DOC, XLS and other supported document formats, making it suitable for converting reports, presentations and structured information into visual narratives.
4. Character-consistent video
Reference images, video and other media can be used to establish characters, objects and environments before generating a scene.
5. Social media content
The 30-second duration and vertical 9:16 aspect ratio make Wan 3.0 suitable for short-form social content, advertisements and narrative clips.
6. Video editing and iteration
Wan 3.0 can modify existing generated content, including visual elements, story content and dialogue, enabling iterative creative workflows.
Wan 3.0 API Parameters
The official API uses an asynchronous video-generation endpoint. A simplified request contains a model, input, and parameters object.
Important parameters include:
| Parameter | Description |
|---|---|
| model | wan3.0-video |
| input.prompt | Director-style generation instruction |
| input.media | Reference images, videos, audio, files or web resources |
| parameters.resolution | 480P, 720P, 1080P |
| parameters.ratio | adaptive, 16:9, 4:3, 1:1, 3:4, 9:16 |
| parameters.duration | 2–30 seconds; -1 enables smart duration |
| parameters.audio | Whether to include an audio track |
| parameters.seed | Random seed for reproducibility |
| parameters.watermark | Whether to add a watermark |
The official documentation states that when no video input is supplied, duration can be an integer from 2 to 30 seconds. When video input is supplied, the input and output duration together must remain within the supported total duration.
How to Use Wan 3.0 API on CometAPI
For developers using multiple AI video models, CometAPI can serve as a unified access layer for experimenting with Wan 3.0 alongside other video-generation models.
A typical workflow is:
- Create or log in to a CometAPI account.
- Obtain a CometAPI API key.
- Select the Wan 3.0 model endpoint.
- Submit a text-to-video, image-to-video, or reference-based generation request.
- Specify resolution, duration, aspect ratio, and other supported parameters.
- Monitor the asynchronous generation task.
- Retrieve the generated video when processing completes.
The exact CometAPI endpoint and supported parameters should be checked against the current CometAPI Wan 3.0 integration before implementation, particularly because the upstream Alibaba API is still in preview.